What have you learned from your audience feedback?

Initially, before creating our trailer, we created a questionnaire in order to find out what kind of horror films people went to watch, how old they were, and where they were likely to see them. Most people were between the ages of 15 and 30, and this gaves us our basis for our target demographic. We then discovered that the majority liked psychological trailers and isolated areas, when questionned further most argued that isolated areas were better as it builds tension and the outcome is unpredictable, psychological horrors allowed an audience to predict outcomes and to try and double guess the film. This helped us to come up with the idea of the isolated 'Big Brother' house and the gory tasks. Our results also showed that many people preferred large casts as is made the film less predictable.

We then researched other horror films on the 'Pearl and Dean' website, and this gaves us an idea as to the audience breakup that were most likely to watch our film. The age range was very similar to that of questionnaire results and we therefore decied on 18 as our certificate age. This meant that we could build the narrative around this, all the "contestants" would be around this age and appeal to this demographic.

From our audience feedback we found that they liked the pacing of our trailer, the slow shots added an eery effect which they audience liked. We used conventions of the horror genre, but nothing to predictable and this kept the audience interested. They liked the narrative of the trailer and the idea for the film as a whole. The magazine looked "professional", realistic and looked good alongside real media texts.