In what ways does your media product use, develop or challenge forms and conventions of real media products?

For our trailer, we started by analysing a wide range of existing horror films so that we could get an idea of what it was we wanted to portray in ours, what conventions we liked, and which we were likely to subvert.
We decided that a convention that was particularly important for teaser trailers, was to not give away to much of the narrative, and thought this was integral for the the task. For this reason, we only show the antagonist at the end of the trailer, before the title, as this not only creates mystery but also builds tension for the audience.
Although many of the trailers we looked at used voice overs, we decided that the 'Paranormal Activity 2' trailer was succesful without, and decided that it would create a more naturalistic feel for our trailer.
We found that a lot of trailers included the convention of a 'Jump scare' shot after the title of the film, this leaves an audience with a lasting impression and also takes them by suprise. We feel we did this very well with our trailer, and the slow motion effect along with the music creates quite a disturbing image, which is inkeeping with the horror genre.
A number of our camera shots are conventional of horror trailers. For example, we placed a camera behind the protagonist at flat level and got her to turn around to face the camera, we then slowed it down, we found this was very effective and also quite common in horror trailers.
The mise-en-scene of our trailer is indicative of the horror genre, we used dark lighting and neutral colours to create an eery, bland effect so that nothing was to bright. The mask of the antagonist is also black which connotes darkness and evil.
We used several edits throughout the trailer to create our desired effect, and one that would parallel real media texts. We used transitions through certain shots where we didn't want the edits to be as harsh, this helped the trailer run more smoothly. We also had to edit the sound of the trailer, as we merged two tracks together. This meant we had to cut the first track in order to fit in the second, and then bring the first back in at the end. Music change is conventional in horror trailers as it helps build tension, as the shots quicken so does the music and this creates an adrenaline like rush of music.

For our poster, we did the same kind of research and tried to look at a wide variety of horror posters, our poster therefore uses many of the conventions of real media texts. We used the conventional black and red colours for our poster which is indicative of the genre, therefore an audience will know straight away what type of film the poster is advetising. We placed the title at the top of the poster as we felt it drew more attention to it, especially against the black background of the image. We used the tagline that is also used in the trailer, this links the two texts together and gives it a sense of continuity. We included the release date of the film aswell as the BBFC certificate as this highlights our target audience and advertises the opening weekend of the film. We used photoshop to edit the photo slightly so that it wasnt just a harsh image, we blurred the outlines and darkened the colours to make the poster look more professional.

'One Missed Call'
This poster is very similiar to ours. It used the image as the focal point, and we assume it's the antagonist which parallels our poster. It also uses the similiar colours
and the plain black background. Our heading was placed at the top and the tagline at the bottom, we felt that for our image this was better positioning and it made the writing stand out more. One thing we noticed is that the release date was placed right at the bottom and almost out of sight, we felt that the release date is crucial information and so we decided to make ours more visable.

'Hatchet'

Again another horror poster using a simple image as the focal point and the black background. It uses white writing very similiar to ours, and the red colour is used in the image rather than the typography. They have again put the title at the bottom and the tagline at the top, like the previous poster.

'Indiana Jones'
In contrast we researched other genre films, here we have an action/ adventure film. The colours are much brighter and the use of yellow connotes happiness, sunshine and innocence, wheres as the black and red in horror posteres connotes gore and violence. There are much more characters illustrated on this poster as it's a collection of films, more characters are introduced into the narrative, then perhaps a horror, where a good number of the cast will die before the film ends. The technical conventions however are very similiar, all the information and credits are still placed at the bottom along with the release date and the title.

We wanted to make our magazine front cover look as professional as possible. We analyzed proffesional texts such as Empire so we could base our layout on real texts. We wanted to create a sense of house style and feel we were succesful in doing this. We included a website and price above the barcode of our magazine as it made it look professional. We noticed that many other magazines used free products as a way of attracting their audiences, so we offered a free poster from our feature film, similar to that on the cover. We decided that 'Focus' was an effective name for a film magazine. It's bold and unique, and indicates that an audience should "focus" on our magazine. The tagline underneath the masthead plays on the title of the magazine, and this adds a light hearted feel in contrast to the horror film advertised on the front. We used the 'Plus...' and 'Sneak Peak' as their typical conventions of magazine, it indicates to an audience what else they can expect from the magazine without flicking through the whole magazine. The "How to..." feature is a direct link to our horror film. It's a way of involving the audience whilst also tying it in with our featured film, and the narrative of our film. We choose to use a variety of colours for the text as we noticed this was effective in real magazines, it makes the cover look more exciting, but we used similar colours so as to make sure it didnt over power the image on the front.