Why are we told who is starring in the film?
We are told who is starring in the film because they are A list actors. This attracts an audience to the film. If the actors are well known then an audience, who recognize them, are more inclined to want to watch the film with their favourite actors star in.
How is this information given to us? Why?
This information is given to us on a black screen, using white writing. This make the actors names stick out, and stops the continuity from the previous scene so that we get lots of random shots, so as not to give away to much of the narrative.
What type of action from the film do we see?
Not to much of the action is revealed from the trailer. There isn’t any gore. The majority of the action is implied, and through the music.
What clues does the music give as to what type of film the trailer is advertising?
The music creates a heartbeat. This build up tension and suspense and reflects the fear in the characters. The music is all quick sounds, nothing slow, it’s all very fast paced.
Does the trailer come with a voice over and what can you tell about the voice being used? Why do you think the voice was chosen? What effect does it have?
The voice over is that of the characters. This allows the audience to get some idea of the characters, their role in the film and a small idea as to the narrative. “I’m so scared”. Because the character is saying this, it evoked the same emotions in the viewers, which is the desired effect for a horror film.
How does the speed of what we see compare to watching a clip from a film? Why is this?
The speed, as with any trailer, is much faster that watching a clip from the film. Clips are usually shot in “real time”, meaning that the characters talk and move at a realistic pace. In the trailer, all the dialogue is given over voice over. The speed of each shot is much quicker and the shots are cut much faster. This is because they have to get enough information and shots in in a small amount of time and they have to build up the tension for viewers.
Does the speed alter through the trailer or does it stay the same?
The speed quickens as the trailer goes on. After the title of the film, there are three quick shots, the women reaches out and touches her child appears to fall through the floor. The shots are so quick that as a viewer we can barely see what’s happening. This creates a sense of mystery and makes an audience want to see more, hence go to see the film.
What information are we given about the film?
The only information we are given, which is also revealed in the title of the film, is that the mirrors are the central point of the narrative. They are what causes the disequilibrium.
What type of audience is the trailer aimed at? How can you tell?
I would say from around 15 and above. The characters are a small family and so the film would relate to other small families, making the horror even more hard-hitting.
Theatrical Trailer
The theatrical trailer gives away much more information than that of the teaser trailer. The characters have much more dialogue and we seem them actually talking in “real time” rather than a voice over. A lot of the same scenes are shown in both trailers so this gives us an indication that these are the integral scenes of the film.
We meet more characters in the theatrical trailer, and look at the characters we saw in the teaser more closely. This is because it’s longer than the teaser trailer. The development of the characters is important as an audience get some of their questions answered from the teaser, whilst perhaps getting more questions to ask before the film.
We see much more action in the theatrical trailer, and a bit more of the narrative. Similarly to the teaser trailer the editing increases in rapidity towards the end. This is to build the audience up to the climax, which is the title of the film at the end of the trailer, which is again similar to the teaser.
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